The program was designed with the following assumption – effective organizations build relationships with core audiences and strive to be a good relationship partner by communicating ethically. The IMC curriculum incorporates a mixed-methods approach to the study of communication, is applicable to a wide range of industries, and focuses on internal and external organizational communication. Students have the flexibility of choosing a master’s thesis or professional project as the final capstone project.
|COM 531 IMC and the Strategic Mindset||Term 1 – prerequisite for all following courses|
|COM 500 Mixed Research Methods in IMC I||Term 2|
|COM 532 Critical Topics in IMC||Term 3|
|COM 533 Organizational Culture, Identity and Brand||Term 4|
|COM 539 IMC Applied Learning Project||Term 5 *depends on program start|
|COM 534 Communication Ethics and IMC||Term 6|
|COM 535 Diversity, Inclusion and the IMC Challenge||Term 7|
|COM 537 Crisis Communication and IMC||Term 8 *choose between COM 502 and COM 537|
|COM 502 Mixed Research Methods in IMC II||Term 8 *choose between COM 502 and COM 537|
|COM 536 Digital Storytelling and IMC||Term 9|
|COM 590 IMC Capstone||Term 10|
|COM 591 Directed Independent Study||Flexible|
For full course descriptions, click here.