The program was designed with the following assumption – effective organizations build relationships with core audiences and strive to be a good relationship partner by communicating ethically. The IMC curriculum incorporates a mixed-methods approach to the study of communication, is applicable to a wide range of industries, and focuses on internal and external organizational communication. Students have the flexibility of choosing a master’s thesis or professional project as the final capstone project.
| Number/Title | Term/Sequence |
|---|---|
| COM 531 IMC and the Strategic Mindset | Term 1 – prerequisite for all following courses |
| COM 500 Mixed Research Methods in IMC I | Term 2 |
| COM 532 Critical Topics in IMC | Term 3 |
| COM 533 Organizational Culture, Identity and Brand | Term 4 |
| COM 539 IMC Applied Learning Project | Term 5 *depends on program start |
| COM 534 Communication Ethics and IMC | Term 6 |
| COM 535 Diversity, Inclusion and the IMC Challenge | Term 7 |
| COM 537 Crisis Communication and IMC | Term 8 *choose between COM 502 and COM 537 |
| COM 502 Mixed Research Methods in IMC II | Term 8 *choose between COM 502 and COM 537 |
| COM 536 Digital Storytelling and IMC | Term 9 |
| COM 590 IMC Capstone | Term 10 |
| COM 591 Directed Independent Study | Flexible |
For full course descriptions, click here.