M.A. Integrated Marketing Communication
Integrated Marketing Communication (IMC) considers audience, research, messages, ethics and the immediate and current cultural contexts to provide the foundations of sound communication practice. IMC is the framework for advertising, public relations, promotions, events and experiential marketing, word of mouth marketing, social media campaigns, and any other interaction a brand or organization has with its audiences.
The online M.A. in Integrated Marketing Communication is ideal for working professionals in the communication and marketing fields or for those who want to pursue these careers. If you are looking for professional development opportunities that encourage you to think more deeply and theoretically about your work, to consider the ethical implications of your actions, and to sharpen your skills in areas such as strategy, research methods, analytics and evaluation, and digital environments, the M.A. IMC is right for you!
“The distinctives of the M.A. in Integrated Marketing Communication at UNCW is that we have a focus on the communication theory that grounds our integrated marketing communication practices. We are looking for ethical and effective ways to practice IMC and to understand IMC’s effect on our society.”Jeanne Persuit, Ph.D. | Graduate Program Director